I’m in the middle of finalizing the sizes for the icon and launch images for a new iOS app, and I thought it would be useful to highlight some key lessons when doing so yourself. I made plenty of mistakes that you can avoid by reading this brief post.
Did you know that Apple allows you to generate up to 100 promo codes for each version of your app using iTunes Connect? App promo codes can really help jump start your app marketing efforts, particularly during initial launch. Today’s post will answer the following questions around how and why to generate promo codes for […]
Are you just starting out with mobile apps, but not sure where to focus your efforts? Overwhelmed by the choices of platforms and app categories? Or maybe you’ve published a few or even several apps, but just can’t seem to beat the competition? Today’s post will help you take a SMARTER approach to finding mobile […]
We’ve all heard that somewhat cheesy line about the money being made by niche websites. The idea is that the less competitive but more focused areas can result in exponentially greater returns than trying to be too broad. In today’s post, we examine whether that truism also applies to mobile apps, and how you can […]