Mobile App Deep Linking Increases Engagement, Retention, Downloads

Deep linking within mobile apps is on the brink of exploding in 2015. This is a way you can differentiate your apps now, and stand out from the rest. Here’s a quick, 5-minute video on what it is, why it’s important, and how you can learn more on this new way to link together the […]

Quick Reference to Launch Images for Your iPhone Apps

iOS App Launch Image Sizes 2015

Have you ever tried to find a quick reference or cheat sheet to understand your launch images for your iPhone app? I’m always amazed at the lack of clarity around it — for whatever reason, Apple was never crystal clear about the image sizes and filenames that go with each iPhone version. App publishers have […]

Who are You Building Your App For?

Mobile App Users

That mobile app you’re working on — who is it for? What are their names? If you cannot name any of your future users, you need to STOP developing now, and read the rest of this post. The Apple App Store has over 1.2 million apps, and Google Play exceeds that with almost 1.5 million. […]

How to Put Design First in Your Mobile App

How's this for design?

I used to think graphic design was a nice afterthought. “The real work is to create something tangible that actually functions”, I used to think. Making the thing look pretty was just something to be done at the end, and had little impact. I was dead wrong. Over the years, I have come to realize […]