For too long it’s been an ‘also ran’ repurposing of desktop content that content providers threw up at the last minute without even bothering to monitor traffic (didn’t matter most of the time as the content was static and unchanging anyway).

The only problem with the iphone phenomenon is whilst they view sites correct (and the analytics work…sort of) it makes up such a small number.

Yes in 3 years from now all our mobile browsers will form correctly and flawlessly (lol) however I’ve said for a long time, if someone visits your mobile site and you dont have any analytics and dont know anything about them or their visit…..does it count (as a homage to the saying “if a tree falls in the forest and no one is around to hear”).

If you run a mobile web site check out Amethon’s Mobile Analytics from http://www.Amethon.com

One of the worlds first analytics applications specifically built for mobile browsers.
With no page tagging, artifacts or javascript we offer a real time analytics solution with no overhead or lag.

You can finally see what your mobile web visitors are trying to tell you about your mobile content…….good or otherwise. At least then you will be able to move forward offering dynamic mobile web content that interests your visitors – or is ‘thumb’ fatigue a bigger issue than WAP content providers think.

Cheers,
Dean Collins
http://www.Amethon.com