Mobile Outlook 2008 Highlights
February 15th, 2008 MobileFreak
Last week I attended the Mobile Outlook 2008 round table breakfast in McLean, Virginia. The event included speakers from several area companies experiencing significant growth in the mobile industry:
SquareLoop
Provides patented location-based service (LBS) technology to enable targeted delivery of mobile communications.
Millenial Media
Offers mobile media solutions targeted specifically to the much sought-after 18-29 year old market (this company has a great story, by the way – check it out).
Mobilians International
Enables online payments with your mobile phone.
Distributive Networks
Provides technology to enable mobile promotions including text messaging campaigns, mobile coupons, and contests (named to Deloitte Technology Fast 500 in 2007).
Core Capital Partners
Venture Capital firm located in Washington, DC and focused on “disruptive, core technologies.”
The speakers clearly had their own opinions about the industry and where things are headed. Here are my take-aways from the event:
- Mass adoption of mobile TV is still 2-3 years out
- We have only just begun to see the creative applications of text and multimedia messaging (SMS and MMS)
- Getting mobile apps onto carrier decks remains harder than it should be, but is still worth the investment
- Recent announcements by Verizon and Google to open up the industry is a good step, but the overriding question of “open networks” versus “open handsets” remains
Do you agree? What else am I missing here?
Entry Filed under: News,SMS,Video
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