Why Click to Call Ads on Your Phone are Good
October 10th, 2006 MobileFreak
Ingenio announced yesterday that MSN will begin displaying pay-per-call ads on its Windows Live Search service for mobile phones and PDAs.
When displayed, the ads will allow the user to click on an ad relevant to their search. When the user selects an ad, a call is automatically placed to the advertiser.
Think about this for a minute. When you consider all the ads that we put up with on various forms of media, this is without question one of the most convenient types of ads for the end user. If you are interested in what the ad is offering, you are immediately put in touch with someone over the phone. You actually talk to someone. There are very few ads that provide this type of opportunity for immediate interaction, and that’s good for both the customer and the advertiser.
Pay-per-call ads are certainly not new, even for mobile search. Other search engines such as Yahoo and Google have either already begun pay-per-call ads for mobile search, or are experimenting with it as we speak. Nonetheless, the increasing amount of investment dollars going towards improving the mobile web experience is getting interesting, and this is only the tip of the iceberg.
Entry Filed under: Business, MSN, News, Tools, Yahoo
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