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Youku Mobile Serves Video to Chinese Market

May 18th, 2009 MobileFreak

Chinese online video firm Youku just launched a beta version of it’s mobile video site on Sunday. Coinciding with World Telecommunication Day 2009, the launch is occurring just as demand for online and mobile video shows signs of surging, and is taking advantage of China’s recent 3g network rollout.

Here’s what the firm had to say in a recent press release:

With the new mobile video portal, Youku formally enters the domain of (the) wireless Internet. On the front page of 3g.youku.com , users will find editors’ recommendations for the latest long-form, professionally-produced content as well as shorter user-generated video. The front page will also offer easy navigation to five video channels, including current topics, user-generated content, music, sports, and humor. The mobile portal’s browsing and watching experiences have been optimized for China’s mobile phone users.

The timing could not be better, so we’ll see what’s in store for Youku’s mobile video efforts.

Mobile Video:

3g.youku.com

Entry Filed under: The List,Video


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